Examples of Loyalty Campaigns for Restaurants

Loyalty campaigns are one of the effective ways to increase customer loyalty for restaurants. However, nowadays, most restaurant customers disappear after 2-3 orders or the visit duration increases. It is important to create the right loyalty campaigns to prevent this situation and encourage customers to return to your restaurant. Here are some loyalty campaign examples for restaurants and sample calculations:

1. Hamburger Campaign

Sample calculation:

- The cost of one hamburger: 3 USD, sale price: 6 USD
- Buy 7 hamburgers, get the 8th free.
- The customer spends 42 USD for 7 hamburgers.
- Since the cost of 1 free hamburger is 3 USD, the customer effectively pays 39 USD for 8 hamburgers.
- The customer pays 5.57 USD for one hamburger.

Advantage: You sell 4 extra hamburgers that you wouldn't be able to sell in the short term.

Loss: If the customer had gone to another restaurant after 3 orders, the restaurant would have lost 24 USD.

2. Döner Campaign

Sample calculation:

- The cost of one döner: 4 USD, sale price: 8 USD
- Buy 8 döner, get the 9th free.
- The customer spends 64 USD for 8 döner.
- Since the cost of 1 free döner is 4 USD, the customer effectively pays 60 USD for 9 döner.
- The customer pays 7.5 USD for one döner.

Advantage: You sell 5 extra döner that you wouldn't be able to sell in the short term.

Loss: If the customer had gone to another restaurant after 3 orders, the restaurant would have lost 40 USD.

3. Pizza Campaign

Sample calculation:

- The cost of one pizza: 5 USD, sale price: 10 USD
- Buy 6 pizzas, get the 7th free.
- The customer spends 60 USD for 6 pizzas.
- Since the cost of 1 free pizza is 5 USD, the customer effectively pays 55 USD for 7 pizzas.
- The customer pays 9.16 USD for one pizza.

Advantage: You sell 3 extra pizzas that you wouldn't be able to sell in the short term.

Loss: If the customer had gone to another restaurant after 3 orders, the restaurant would have lost 30 USD.

4. Chicken Menu Campaign

Sample calculation:

- The cost of one chicken menu: 4 USD, sale price: 8 USD
- Buy 8 chicken menus, get the 9th free.
- The customer spends 64 USD for 8 chicken menus.
- Since the cost of 1 free menu is 4 USD, the customer effectively pays 60 USD for 9 menus.
- The customer pays 7.5 USD for one menu.

Advantage: You sell 5 extra chicken menus that you wouldn't be able to sell in the short term.

Loss: If the customer had gone to another restaurant after 3 orders, the restaurant would have lost 40 USD.

5. Dessert Campaign

Sample calculation:

- The cost of one dessert: 3 USD, sale price: 6 USD
- Buy 7 desserts, get the 8th free.
- The customer spends 42 USD for 7 desserts.
- Since the cost of 1 free dessert is 3 USD, the customer effectively pays 39 USD for 7 desserts.
- The customer pays 5.57 USD for one dessert.

Advantage: You sell 4 extra desserts that you wouldn't be able to sell in the short term.

Loss: If the customer had gone to another restaurant after 3 orders, the restaurant would have lost 24 USD.

6. Meatball Campaign

Sample calculation:

- The cost of one meatball: 4 USD, sale price: 8 USD
- Buy 7 meatballs, get the 8th free.
- The customer spends 56 USD for 7 meatballs.
- Since the cost of 1 free meatball is 4 USD, the customer effectively pays 52 USD for 8 meatballs.
- The customer pays 7.43 USD for one meatball.

Advantage: You sell 4 extra meatballs that you wouldn't be able to sell in the short term.

Loss: If the customer had gone to another restaurant after 3 orders, the restaurant would have lost 32 USD.

7. Sushi Campaign

Sample calculation:

- The cost of one sushi: 5 USD, sale price: 10 USD
- Buy 6 sushi, get the 7th free.
- The customer spends 60.00 USD for 6 sushi.
- Since the cost of 1 free sushi is 5 USD, the customer effectively pays 55 USD for 7 sushi.
- The customer pays 9.16 USD for one sushi.

Advantage: You sell 3 extra sushi that you wouldn't be able to sell in the short term.

Loss: If the customer had gone to another restaurant after 3 orders, the restaurant would have lost 30 USD.

8. Soup Campaign

Sample calculation:

- The cost of one soup: 2 USD, sale price: 4 USD
- Buy 7 soups, get the 8th free.
- The customer spends 28 USD for 7 soups.
- Since the cost of 1 free soup is 2 USD, the customer effectively pays 26 USD for 8 soups.
- The customer pays 3.71 USD for one soup.

Advantage: You sell 4 extra soups that you wouldn't be able to sell in the short term.

Loss: If the customer had gone to another restaurant after 3 orders, the restaurant would have lost 16 USD.